In yet another stroke of marketing genius, Target does the pop-up thing in NYC with four Bullseye Bodega shops. The stores, open to the public from Friday the 12th through Monday the 15th, are filled with goods from twenty-two of the retailer’s designer collaborations. They’re previewing collections you can’t yet get from designers like Anya Hindmarch and Sigerson Morrison, as well as prominently featuring their cooler brands- all in a Costco meets bodega setting. What I love about Target is how they keep redefining our ideas of high/low as well as shopping as experience. And calling it a bodega resonates well with the 212 crowd. Genius.

This entry was posted on Tuesday, September 16th, 2008 at 2:09 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.