Sheri Radel Rosenberg
3028 Aviation Avenue, Miami, FL 33133,
305 519 6403
sheri_radel@hotmail.com
PROFESSIONAL EXPERIENCE
Crispin Porter + Bogusky
Miami, FL 8/04–Present
Executive Art Producer
Produce art-related projects for clients such as Burger King, Molson, Maxim,
The Kaiser Family Foundation, Earthlink, Shimano, Miller Brewing Company,
Slim Jim, The Gap, The American Legacy Foundation, Coke, VW and the Gap.
Produce multimedia shoots for the Kaiser Family Foundation including the
painting of an entire city block in Philadelphia for a temporary street art
installation to raise HIV awareness. Develop and build relationships with artist
reps, photographers, illustrators, and fine artists. Challenge creative team and
inspire concepts and partner with designers on creative decisions. Collect trend
information on pop culture and arts-related events and happenings for art director
inspiration, serve as department “trend spy”. Research new and upcoming talent
and non-traditional marketing ideas. Provide creative teams with photography
and stylist options based on budget. Negotiate with photography agents,
talent agents, and stock agencies.
Serino Coyne
New York, NY 1/02-8/04
Director of Art Buying
Served as Director of Art Buying. Select photographers, negotiate with agents, and
produce photo shoots for entertainment marketing agency. Clients include “The Producers”,
“Hairspray”, “Urinetown”, “The Graduate”, “Movin’ Out”, “The Lion King”, “Phantom of the Opera”,
“The Boy from Oz”, etc. Serve as liaison between agency and celebrity PR firms/agents to manage
celebrity relations on shoots and projects. Celebrities include: Matthew Broderick, Nathan Lane,
Kathleen Turner, Alicia Silverstone, Jason Biggs, Martin Short, Jason Alexander, Hugh Jackman,
Whoopi Goldberg, Harvey Fierstein, etc. Create shooting schedules, calendars, and deadlines for
photographers. Work w/Head of Production to process all billing, purchase orders,
and photo/artist related expenses.
Euro RSCG
Young & Rubicam 8/98-11/01
New York, NY
Trend Director/Forecasting analyst
Managed trend forecasting department for two global ad agencies. Oversaw ten-person
department as well as Amsterdam base of operations. Produced all projects including photo shoots,
events, worldwide trend tours, and public relations ventures. Led designers, photographers,
videographers, and illustrators through all phases of production depending on project scope.
Acted as department “voice” for agency network and acted as liaison for Conde Nast client.
Traveled the world and led project for Benetton on world “trend capitals”. Collected and coordinated
pop culture and fashion insight from djs, designers, artists, bartenders, students, etc. Produced
documentary for Vanity Fair magazine research project at The Telluride Film Festival
Gary Hurewitz & Associates
New York, NY 6/94-7/98
Producer/Photographer’s Agent
Produced and negotiated both editorial and commercial shoots for group of seven commercial
photographers including estimating, casting, crew hiring, etc. Developed marketing and promotional
campaigns. Designed portfolios, promotions, and mailings. Negotiated contracts and rates as well
as created budgets. Planned industry events, benefits, and book launches.
Foote Cone and Belding
New York, NY
New Business Manager 9/93-6/94
Managed pitch process and new business ideas for global ad agency. Brainstormed and submitted
ideas for presentations and pitches. Managed proposals and set budgets and timelines. Researched
and prospected possible new business clients. Worked with all areas of agencies to effectively
manage new business processes.
TEACHING
Miami Ad School, Miami, FL
Taught a class on “The Business of Photography”
EDUCATION
Temple University, Philadelphia, PA
BA, Journalism, 1993
Minor in Art History
Parsons School of Design, New York, NY
Fashion Photostyling Courses, 1995
Mediabistro, New York, NY
Classes in Non-fiction writing and The Art of the Personal Essay, 2003-2004
REFERENCES FURNISHED UPON REQUEST |
